6thStreet.com ropes in Zainab Al Alwan as the face of the Super November Campaign
If there is any time to fill your fashion closets, it’s in November on 6thStreet.com. The GCC-based fashion and lifestyle omnichannel player is set to launch its biggest sale of the year with a campaign featuring mega influencer Zainab Al Alwan
Zainab Al Alwan (@zainabalalwan_) is a popular Bahraini beauty and lifestyle influencer with over 1.6M followers on Instagram and 2.6M subscribers on Snapchat. She began her influencer journey back in 2014 and is best known for her elevated and dynamic style that perfectly aligns with the collections on 6thStreet.com. The campaign features a custom Super November techno music track along with futuristic visuals & animations; an ode to 6thStreet.com’s newly opened one-of-a-kind phygital store; an innovative tech-led space that combines the best of both online & offline shopping with online browsing & smart fitting rooms.
In the month of Super November, customers can enjoy four major sales on 6thStreet.com with over 1200+ participating brands such as Dune London, ALDO, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Trendyol, Beverly Hills Polo Club, Inglot amongst many more. It begins with a 6-day Super6 Sale, which will run from the 1st-6th Nov with discounts as high as 70%. The second event will be the 11.11 Sale from 10th-12th Nov that’ll offer customers an extra 33% off already discounted items. The massive Super Friday Sale will follow from 15th-26th Nov with further price drops. To seal the sale month, the fourth & final event, a Pay Day Sale, will run from 27th-30th Nov.
6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1200+ high-street fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo Boss, Marks & Spencers, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, L’Oreal Paris and, Inglot amongst many more. 6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall; an innovative tech-led space that combines the best of both online & offline shopping with online browsing & smart fitting rooms. To complete the omnichannel experience, 6thStreet.com offers shoppers 100-day free returns, Club Apparel rewards & an option to Click & Collect.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2010 retail stores and 78 brands on all platforms while employing over 17,300 multicultural staff.
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and the Philippines.
Apparel Group has created an omnichannel experience, operating brands originating from the USA, Canada, Europe, Australia and Asia. The brands include leading names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.