CENOMI CENTERS AND ADIDAS ATHLETES SURPRISE AND DELIGHT FANS AT FIFA WORLD CUP FAN ZONES AT THE VIEW RIYADH AND JEDDAH PARK

WATCH THE FINAL IN STYLE

• World Cup final will be live streamed, giving viewers a ‘pitch side’ viewing experience
• Guest appearances from adidas athletes and e-gamers have been part of the tournament-long exclusive fan-zone experience, including Mr. D0ne and Mr Fifa  as well as players Sami Al Naji and Abdulelah al Amri
• With chances to win 500SAR adidas store vouchers

Riyadh, Saudi Arabia. 18 December 2022: Cenomi Centers, the largest owner, operator and developer of shopping malls and complexes in the Kingdom of Saudi Arabia, has partnered with adidas to deliver the ultimate fan zone experience for those excited for the FIFA World Cup 2022 final.

Located in The View Riyadh and Jeddah Park, the exclusive fan zones are a collaboration between Cenomi Centers and adidas that has provided a destination for football fans to come together and enjoy the last week of matches in a location uniquely designed to give all that attend a ‘pitch side’ viewing experience, complete with pitch lined grass and stadium sitting, ensuring that everyone watching can enjoy the matches on the giant screens without any compromise.

In partnership with adidas, Cenomi Centers there have been opportunities for meet and greets with adidas star athletes such as Farah Jefry , Sami Al Naji and Abdulelah al Amri who joined the crowd to celebrate and commiserate as the matches play out.  In addition, popular e-gamers Mr. D0ne and Mr Fifa also made guest appearances. What is sure to be a nail-biting halftime can be filled with a number of football inspired family fun activities and there is the still the chance to enter the prize draw and be in with a chance to win SAR500 vouchers to spend in adidas stores.

Alison Rehill-Erguven, CEO, Cenomi Centers, said: “This has been the most highly anticipated event of the year, and we are proud to partner with adidas to bring football fans closer to the action, throughout the tournament and for this special World Cup final. Our special fan zones offer a chance to watch the games live, with friends, family and fellow supporters, as well as gain access to exclusive content and make this World Cup even more magical.”

The View Riyadh is open from 3pm and Jeddah Park is open from 4pm, so fans can get their front row seats ahead of the 6pm kick-off. Entry is free and there’s no need to sign up, just come on down and enjoy the zones!

ENDS

About Cenomi Centers

Cenomi Centers is the leading owner, operator and developer of contemporary lifestyle centres in Saudi Arabia. Founded in 2002, the company provides customers with a complete range of high-quality lifestyle centres up to international standards, located in the most attractive areas of the country to satisfy all shopping needs and market requirements.

The company currently owns, operates and manages 21 commercial centres and complexes, with more than 4,300 stores, located strategically throughout 10 cities in the Kingdom. With a total GLA of nearly 1.34 million square meters, the company’s malls provide Saudi shoppers with their preferred point of access to the full range of international, regional and local retail brands.