CNNB Solutions Rebrands to Uplo as it aims to double size of team MENA’s expert in online retail management shares new look as rapid growth and investment continues across the region

Dubai, Riyadh, Cairo, Beirut and Kuwait City – 12 June, 2023: CNNB Solutions has
announced it will now operate under the new name, Uplo, with immediate effect. As the
business enters an ambitious new phase of growth across all departments and territories,
the board of directors wanted to reflect a more inclusive name, beyond its founding team of
Charbel Nasr (‘CN’) and Nicolas Bruylants (‘NB’). After consultation with internal team
members and external brand consultants, the name Uplo was selected

With a team of more than 30 people spread across multiple markets including UAE, Saudi
Arabia, Egypt, Lebanon and Kuwait, Uplo aims to double its team over the next 18 months,
as it signs new partnerships and continues to fill its already impressive portfolio of
international and regional brands. Uplo will expand into new sectors such as fashion and
footwear, while also adding further e-sellers in its distribution network

Speaking about the company’s new brand name and design, Uplo co-founder and
Chief Vision Officer Nicolas Bruylants said, “Our purpose from day one was to help
partner brands supercharge their online sales and offer solutions that reduce the stress of
online retail management. We’re investing in talent across the Middle East and constantly
developing the best proprietary technology and processes to help our partners thrive across
the region. The new brand Uplo reflects our ambitious plans and aligned vision for the future
as a one-stop solution for online retail management”

The rebrand includes a fresh new company identity, vision, mission and more
comprehensively defined brand values. Visually, the new Uplo brand includes full design
incorporating logo development, palette, fonts, website, internal and external materials and

Uplo continues to support regional job creation and over the coming months will be hiring
for a variety of roles including import and export logistics specialists, fashion brand
managers, data analysts, full stack developers and legal team members. To find out more
about these roles and more, visit

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