Travel & Tourism 

Four Seasons Hotel Riyadh and Saudi Tourism Authority Sign MOU Providing Attractive Offerings to Regional and International Visitors

Dubai, UAE, May 3rd, 2023: In an effort to launch joint activation campaigns, offer appealing deals, and design captivating experiences to showcase Saudi Arabia as a top tourism destination worldwide and in the region, Four Seasons Hotel Riyadh and the Saudi Tourism Authority (STA) have signed a Memorandum of Understanding (MoU). The partnership will involve the sharing of insights, ideas, and experiences.

The MoU was signed at Saudi Arabia’s pavilion at the Arabian Travel Market 2023 held in Dubai by Swen Ehlender, Director of Marketing at Four Seasons Hotel Riyadh, and Munirah Abanomy, Head of Marketing Partnership for Middle East and Africa.

The MoU falls in line with the hotel’s endeavours to collaborate with the Saudi tourism entity to achieve mutual goals and support efforts aimed at establishing Saudi Arabia as a premier destination in the region.

“The Four Seasons Hotel Riyadh is delighted to conclude such an agreement with STA’s Middle East and Africa Business sector, with the hopes of forming a prosperous collaboration to promote Saudi tourism, lure tourists from nearby markets, and offer a tourism experience that rises up to what the Kingdom’s guests expect from the leading, globally renowned hospitality brand, “Four Seasons” said Swen Ehlender, Director of Marketing at Four Seasons Hotel Riyadh.

“This agreement emphasizes once more STA’s keenness to sign partnerships with leading companies and global hotel chains to attract tourists from markets in the region and fulfil the aspirations of visitors who come seeking the world’s finest hotels,” said Abdulkarim Aldarwish, STA’s President of Middle East & Africa Markets.

About STA:

Established in 2020 to support the growth of the travel and tourism sector, STA caters to tourism agencies and its other corporate partners. It is Saudi Arabia’s global marketing arm for tourism and is in charge of enhancing the overall tourism experience, creating tourism packages and products, facilitating and stimulating the private sector role, as well as participating in local and international exhibitions and conferences. STA has established 16 representative offices spanning 38 countries worldwide and manages the official Saudi tourism brand, Visit Saudi. For more information, visit www.sta.gov.sa and www.visitsaudi.com.

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