Apparel Group and its homegrown sustainable athleisure-wear brand F5 Global: Spearheading Change as the Sponsor of Peacefull and UNHCR’s World Refugee Day Initiative

Apparel Group, a leading powerhouse in the fashion and lifestyle industry, and its homegrown sustainable athleisure-wear brand F5 Global take centre stage as a sponsor of the empowering collaboration between UNHCR and Salama Mohamed’s brand Peacefull on World Refugee Day. This partnership aligns with Apparel Group and F5 Global commitment to corporate social responsibility.

The sponsored event, held at Manaarat Al Saadiyat in Abu Dhabi, unveiled the poignant documentary “She and Her Dignity”, and launched a unique collection of t-shirt towels handcrafted by talented refugee women in Kenya. These limited-edition items form part of Peacefull’s skincare line, demonstrating a synergy between beauty, empowerment, and social responsibility.

The documentary captures Salama’s inspiring journey as she travels to Kenya to meet resilient displaced women who are reclaiming their dignity through the art of craftsmanship, while also portraying the rawness and reality of their experiences, helping raise awareness, celebrate success stories, and advocating for the rights of forcibly displaced individuals across the globe.

Sarisha Ved, Founder and Owner of brand F5 Global, said, ” At F5 Global, collaboration is ingrained in our DNA and is a fundamental aspect of our brand’s core values of giving back. Our support for initiatives like these goes beyond mere philanthropy. We believe in empowering individuals through opportunities, and this partnership exemplifies our commitment to fostering collaboration for a greater cause. By working hand in hand with these incredible women, we provide them with a platform to showcase their skills and regain their self-reliance. This venture is not just about giving back; it’s about driving meaningful change. We are truly honored to play our part in this transformative journey, embracing collaboration as a powerful force for positive impact.”

Mr. Neeraj Teckchandani, CEO of Apparel Group, expressed his pride in the company’s involvement in this remarkable project. ” At Apparel Group, our dedication to social responsibility goes beyond mere business. By sponsoring initiatives like this, we actively contribute to the creation of a world where inclusivity, dignity, and empowerment are the guiding principles of our group’s endeavor. Our partnership with Peacefull serves as a powerful testament to our unwavering commitment to these values and the meaningful change we continue to achieve.”

The exclusive t-shirt towels, which are an embodiment of resilience and craftsmanship, are available for purchase under the “Purchase with a Purpose” initiative by Peacefull. A portion of the proceeds will be donated to UNHCR, allowing customers to directly contribute to the cause and make a real difference in the lives of refugees worldwide.

Apparel Group and F5 Global invites everyone to witness the inspiring stories presented in the documentary “She and Her Dignity” and to participate in this initiative to make a tangible difference in the lives of refugees worldwide.

About Apparel Group LLC

Apparel Group is a leading powerhouse in the fashion and lifestyle residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt.  Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.

About F5 Global

Launched in March 2021, F5 Global is a sustainable fashion brand, the brainchild of 15-year-old entrepreneur Sarisha Ved. The brand is Apparel Group’s only home-grown concept that has a range of products focusing on street style concepts, unisex athleisure clothing with Global Organic Textile Standard (GOTS), Global Recycling Standards (GRS) certificates, with 100% of the products manufactured at SMETA (Sedex Members Ethical Trade Audit)- approved facilities. F5’s flagship collection ‘Tees for Fees’ donates 100% of profits towards the education of children from underprivileged backgrounds.

Follow @f5global for new launches, promotions, and impact reports.

About Peacefull:

Founded by Emirati National Salama Mohamed, Peacefull stands for quality, innovation, and inclusivity and is designed for all to be at peace with their true selves. For all skin types and tones, aged 18 and up, the ESMA-approved, skincare brand is synonymous with quality and uses only the very best active ingredients sourced and manufactured using the very best in Korean skincare technology. Specifically, Peacefull relies on science-based formulations, backed by research, and balanced by botanicals. Peacefull believes that what it leaves out of its products is just as important as what is put into them and is free of animal by-products, paraben, sulfate, phthalate, and synthetic fragrance. Peacefull is authentic, functional, and different, and ushers in a new age of skincare for the region, advocating for all to be at peace with their skin.

Available at across the GCC and Middle East

About UNHCR:

UNHCR, the UN Refugee Agency leads international action to protect people forced to flee because of conflict and persecution. We deliver life-saving assistance like shelter, food and water, help safeguard fundamental human rights, and develop solutions that ensure people have a safe place to call home where they can build a better future.

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