Apparel Group Brand Dune London collaborates with Dubai-based Arab influencer Deema Al Asadi for a Ramadan campaign, showcasing luxury footwear

To celebrate the holy month, Apparel Group’s Brand Dune London is pleased to announce a collaboration with Dubai-based influencer, Deema Al Asadi, on a beautifully curated edit of Ramadan styles

Deema is well-known within the fashion community as one of the Middle East’s most inspirational influencers. Lauded for her adventurous and unique style, Deema was invited to Dune London’s headquarters to work closely with the buying, design and creative teams to select her favourite pieces and bring her exclusive Ramadan edit to life through a highly anticipated campaign and fashion film

Speaking of the collaboration, Deema says, “I love all the pieces in this edit, they’re so glamorous and comfortable. I love how sparkly and glittery it is. Each piece has been carefully curated to go with all the different outfits in a woman’s closet, which really is the beauty of Dune London’s designs. My favourite style? It would have to be the delicate corsage style, it’s so unique and different”

Capture the magic of Ramadan with Dune London’s signature silhouettes, adorned with hand-placed beading, ornate embellishment and diamante detailing. Discover elegant kitten heels, modern mules and scene stealing heels alongside beautifully coordinated handbag styles, designed for holy month celebrations and beyond

The perfect blend of Deema’s impeccable taste and Dune London’s expert craftsmanship, discover The Ramadan Collection

Available exclusively at


About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2100+ retail stores and 85+ brands on all platforms while employing over 20,000+ multicultural staff

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia and Egypt.
Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades


About Dune London
In 1992, founder and owner Daniel Rubin embarked on a dream to create an affordable luxury footwear and accessories brand with a small concession store on London’s Oxford Street. The Dune Group has grown to become an influential, dynamic and internationally renowned business, designing, producing and distributing shoes and accessories for men and women across a multitude of platforms and global markets

London-born and globally worn, we are incredibly proud of how far we have come – We remain passionate about the transformative power of the perfect pair of heels – 30 years on we stand by our mantra – Start with The Shoes

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