Lifestyle

 Hysek embodies the pinnacle of haute horology

Dubai, United Arab Emirates

With iconic timepieces of unparalleled beauty and precision

October 30, 2023 – Hysek represents the pinnacle of haute horology by combining artistic design and technical prowess to create timepieces characterized by total exclusivity and contemporary style seducing connoisseurs and discerning individuals eager to differentiate themselves and emphasize their originality.

The timepieces’ unique designs are inspired by the brand’s robust and daring personality to create iconic pieces embodying the subtle alliance between bold design and high-end watch-making know-how. Synonym of creativity, technicality, and quality, Hysek is an independent and unconventional Swiss watch brand with a prestigious position in high-end luxury timepieces. The brand has strongly imposed its disruptive vision within the watch industry since the launch of Kilada’s line in 1997 which revolutionized the watch design.

By combining visual strength and harmonious lines, Hysek’s design plays with recurring graphic themes. Each element that constitutes a Hysek timepiece, from the cases inspired by grand works of architecture to the dials displaying the numbers 1-5-7-11, the personalized hand-engraved movements decoration to their original folding buckles, are key visual features that have rooted Hysek in the modern world.

Hysek brand has expanded very quickly and with the opening of its manufacture in Switzerland in 2007, the company enforced its position as a major player in the watch industry with an exclusive boutique for the brand in Dubai Mall, UAE showcasing Hysek prestigious collections such as Abyss, Kilada, Furtif, and IO.

The product line features iconic pieces such as the 41mm Abyss which represents an evocative timepiece recalling the genesis dedicated to those in search of the rare object to be collected. Abyss line, absolute expression of HYSEK recognizable style, imposes itself as a must of the collection.

By offering a large choice of materials including gold, steel and gold, steel, Abyss seduces a sport-chic and masculine clientele. Available in various movements, Abyss is matching a technical and functional men’s demand with strong and sturdy design and extreme elegance.

In addition to its remarkable style, Abyss technical elements place it among the most popular models of its category such as exclusive blocking system of the bezel, Grande Date, fold-over buckle, crown and pushes screwed, 300m water resistance, perfect comfort on the wrist owing its ingenious bracelet.

For more information, please call +971-4-225-6513 or email Hysek@ibg-uae.com

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