Natuzzi Italia Presents the Sinuosa Collection by Massimo Iosa Ghini

Dubai, UAE

A design vision that prioritizes well-being in the domestic space

Massimo Iosa Ghini, in his first collaboration with Natuzzi Italia, presents the Sinuosa collection, a project that celebrates visual comfort, which has always been a distinguishing trait of the brand’s image.

The inspiration comes from the rejuvenating and reassuring sensations of the Apulian landscape, such as the sunny Mediterranean coasts where the light breeze caresses the earth and reinvigorates it, as well as from the power of small details, such as a branch that bends in search of the sun, the fluidity and movement of water, and the enveloping shape of a leaf. The lines of the collection thus become features that appear moulded by a vital impulse.

“The study of nature has often influenced architecture and design: I have drawn inspiration from the formal research of Art Nouveau, Jugendstil and Stile Liberty designers, timeless stylistic points of reference, modernising them to meet the needs of contemporary wellness design,” remarks Massimo Iosa Ghini.

“The domestic space, as a point of reference for individual expression, requires comfort and rediscovered naturalness. I wanted to rediscover, in upholstered furniture, the idea of the primitive sofa on which you don’t sit down composedly, but rather throw yourself onto it, jumping on it with a dynamic movement because you are sure to find the softness of a natural, welcoming womb. And after launching yourself onto it, you experience it in all its dimensions, certain that it will adapt to you and not vice versa.”

The Juno sofa – available in two-seater and three-seater versions – is a symbol of Mediterranean comfort: with its enveloping shape, it evokes a cosy nest, a refuge that welcomes and embraces.

Beat is a chair that echoes the enveloping concept of the sofa: like a corolla of petals, it contains and supports the seat with generous padding that is both welcoming and reassuring. Available with leather or fabric upholstery, the project is designed to offer a seamless transition between living and dining areas in both large and small spaces.

The Gutta table boasts a timeless elegance: flowing lines that draw organic profiles and define the vision of the designer, who breaks the mould and pushes the boundaries of aesthetics applied to design. Both versions, with a round or oval top, feature a light and elegant solid walnut structure which, like a continuous line, emphasises the sinuous shapes of the design and defines its contours, starting from the foot and completing the profile of the top.

The Sinuosa collection thus looks to nature which, never aggressive or angular, becomes a model of inclusive beauty that can lead to a renewed idea of balance and harmony.


Founded in 1959 by Pasquale Natuzzi, the Natuzzi Group designs, manufactures and sells an extensive collection of sofas, armchairs, furniture and home furnishing accessories. The Natuzzi Group is the largest Italian furniture company and the only global player in the sector, with 7 production plants, 12 sales offices and over 1,200 points of sale across the world. Ethics and social responsibility, innovation, industrial know-how and the integrated management of the entire value chain are the strengths that have made the Natuzzi Group the market leader. Natuzzi S.p.A. has been listed on the New York Stock Exchange since 13 May 1993. The Group is certified ISO 9001 and 14001.

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