SALA Entertainment Partners with Saudi Bowling Federation for A Public Bowling Tournament at Bob’s Famous Prize pool of up to 60,000 SAR

22, November, Riyadh, Saudi Arabia: Sala Entertainment, a subsidiary of Veda Holding, signs a partnership agreement with the Saudi Bowling Federation to launch a GCC-wide bowling tournament for local professionals and residents starting on the 15th of January 2024. This exciting event aims to contribute to the Kingdom’s Vision 2030, enhancing and diversifying sports tourism by launching tournaments nationwide. The tournament also aims to unite bowling professionals and enthusiasts of all ages across the GCC. The bowling tournament will take place in Bob’s Famous Boulevard city branch, offering participants a prize pool of up to 60,000 SAR and additional prizes from tournament sponsors.

Chairman of the Saudi Bowling Federation, Abdulmalik Alshathri, stated: “We are delighted to announce our partnership with Sala Entertainment and the launch of the GCC-wide Bowling Tournament at Bob’s Famous. This tournament represents an excellent opportunity to showcase the talents of bowlers across the Gulf and promote the sport of bowling in Saudi Arabia. We are confident that the tournament will be a resounding success, and we look forward to working closely with Sala Entertainment to promote the sport further and create more opportunities for bowlers in the Kingdom.”

Bob’s Famous is a Saudi brand that provides a unique entertainment experience suitable for all ages. Its first facility opened in June 2020. Since then, it has expanded into eleven facilities across various regions in the Kingdom of Saudi Arabia and additional facilities to open in Q1 of 2024.

CEO of Sala Entertainment, Eng. Abdulrahman Alhokair stated: “We are delighted to partner with the Saudi Bowling Federation and Bob’s Famous for this tournament and to create an unforgettable experience for both hobbyists and professionals, as in the next 3 years we are expecting to open 30 more branches across the Kingdom. We look forward to expanding our collaboration by providing additional programs to the public and supporting the objectives of the Saudi Bowling Federation, as we believe in diversifying our investments in different sports and expanding the skillsets of our youth through our brands.”

For more information about the Bob’s Famous bowling tournament, including registration details and sponsorship opportunities, please visit


About Sala Entertainment

SALA Entertainment is a subsidiary of Veda Holding in Saudi Arabia that specializes in entertainment for all ages to create unforgettable immersive experiences. With a strong track record of owning and operating world-class facilities locally and globally.

SALA Entertainment started its journey to entertain the local community and families in 2012, With the first Billy Beez branch. Since then, it has expanded its offering with brands such as Sala City, Karting, Sala Laser Tag, KidZania, Billy Beez, BOB’s Famous, and Metaverse, with over 38 facilities across the Kingdom.

As the company ventures further into the entertainment industry across the Kingdom, it will continue introducing world-class entertainment that sets unprecedented standards of excellence to ensure that every visit is a genuinely joyful and memorable experience.

About the Saudi Bowling Federation:

The Saudi Bowling Federation aims to be a pioneer and a model for developing the bowling industry in KSA by preparing and implementing clear and achievable strategies. by activating and encouraging the role of relevant stakeholders and society. SBC enables bowling throughout the Kingdom among citizens and residents to increase the number of its practitioners; its goal is to contribute to the local economy and activate bowling centers in partnership with various sectors.

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