Saudi Arabia’s Smart Home Shift Gains Momentum as Dreame Launches X60 Ultra Complete

Saudi Arabia’s appetite for smarter, more autonomous home technology is accelerating, with robotic cleaning emerging as a fast-growing part of the shift. As consumers increasingly look to technology to take more of the work out of everyday household routines, Dreame Technology has launched its X60 Ultra Complete Robot Vacuum Cleaner in the Kingdom, bringing its latest advances in intelligent, high-performance cleaning to the Saudi market.

The shift is reflected in the rapid expansion of Saudi Arabia’s robotic vacuum cleaner category. According to IMARC Group, the market reached USD 94.9 million in 2025 and is projected to grow to USD 370.4 million by 2034, representing a compound annual growth rate of 16.33% between 2026 and 2034. The research points to rising demand for smart home solutions, convenience and advanced cleaning technologies, alongside urbanisation and consumer preference for automation, as factors supporting the category’s growth.

Consumer behaviour is evolving alongside this market expansion. Deloitte’s Digital Consumer Trends 2026 – KSA Edition identifies robot vacuums as one of the smart-home categories seeing increased adoption in Saudi Arabia, with demand particularly evident among consumers seeking greater convenience from household technology. The findings point to a more considered approach to connected living, where everyday utility and performance are increasingly important factors in technology adoption.

As expectations around what home technology can deliver continue to rise, Dreame is bringing the X60 Ultra Complete to Saudi Arabia with a focus on combining high-performance cleaning with greater autonomy and intelligence.

Designed to navigate the realities of the modern home, the X60 Ultra Complete pairs enhanced suction capabilities with an ultra-slim 7.95 cm profile, allowing it to reach beneath low furniture and clean areas that can be difficult to access. Intelligent surface detection and advanced navigation technology enable the device to recognise and adapt to different environments as it moves through the home, supporting more precise and efficient cleaning across varying household conditions.

The X60 Ultra Complete takes automation further through its multifunctional dock, which brings multiple automated cleaning processes together within a single system. By reducing the level of manual intervention required throughout the cleaning process, the system reflects a wider evolution in the category towards solutions designed not simply to automate individual tasks, but to make everyday home maintenance increasingly hands-free.

Commenting on the launch, Johannes Mueller, Regional Director for the Middle East and Africa, said: “Saudi Arabia is a highly dynamic market where consumers are increasingly looking for technologies that deliver meaningful improvements to everyday life. As expectations around automation, efficiency and performance continue to evolve, there is a growing opportunity for intelligent home solutions that combine these qualities seamlessly. The X60 has been developed with these priorities in mind, while reflecting Dreame’s continued commitment to innovation and growth across the region.”

The launch of the X60 Ultra Complete comes as Saudi Arabia’s robotic cleaning category enters its next phase of growth, with consumers increasingly looking beyond basic automation towards technologies that can deliver greater intelligence, performance and convenience. For Dreame, the launch marks another step in its continued expansion across the Middle East and its focus on advancing high-performance home technology for the region’s evolving consumer needs.