Fashion 

Apparel Group’s Rituals Grand Launch Event Marks 10th Saudi Store at Jeddah’s Red Sea Mall

• A Milestone Expansion: Celebrating the 42nd Store in the GCC

Jeddah, Saudi Arabia – Apparel Group’s brand Rituals, a leading luxury home and body cosmetics brand, is thrilled to announce the successful grand opening of its newest store at Red Sea Mall, Jeddah, marking a significant milestone as the 10th store in Saudi Arabia under the Apparel Group’s expanding portfolio. The event, held on the evening of February 27, 2024, was a vibrant celebration that showcased the unique philosophy of Rituals to blend body, mind, and soul for ultimate well-being

Over 80 esteemed guests, including leading social media influencers from Jeddah, key figures in fashion, respected bloggers, and PR & Media icons, attended the occasion. The event provided an immersive experience into the world of Rituals, facilitating an opportunity for guests to personally engage with the brand’s premium products. The evening was enriched with entertainment, exclusive goodies, and a celebratory atmosphere, designed to strategically enhance brand awareness and forge deeper connections with the local community. This strategic approach aimed to not only celebrate the opening but also to embody the essence of Rituals, inviting guests to embrace the brand’s philosophy of transforming everyday routines into meaningful rituals

“Opening our 10th store in Saudi Arabia at Red Sea Mall is a testament to Rituals’ growing presence and popularity in the region. We are delighted to bring our unique brand experience closer to our customers in Jeddah,” said Neeraj Teckchandani, CEO of Apparel Group. “Our mission at Rituals is to enrich people’s lives with our signature fragrances and beauty products, turning everyday routines into more meaningful rituals. This new store embodies our commitment to well-being and the importance of nurturing body, mind, and soul in harmony”

The grand opening event not only celebrated the unveiling of the Rituals store but also aimed to enhance the brand’s awareness and establish a stronger connection with the local community. The presence of influential figures at the event underscores Rituals’ significance and appeal within the Saudi market and beyond

Rituals continues to inspire individuals around the world with its philosophy that happiness can be found in the smallest of things. This new store in Jeddah invites everyone to explore Rituals’ collection of luxurious yet affordable products, designed to transform daily routines into meaningful rituals

For more information about the new Rituals store at the Red Sea Mall or to explore Apparel Group brands, visit https://apparelglobal.com/en/

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2100+ retail stores and 85+ brands on all platforms while employing over 20,000+ multicultural staff

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades

About Rituals Cosmetics

Rituals Cosmetics is a brand dedicated to sustainable and personal wellbeing in the beauty luxury industry.  As a foremost founder of integrating bath, body and home care into a single portfolio, Rituals embraces the lifestyle of transforming everyday routines into more meaningful moments. Each product is inspired by an ancient tradition allowing you to find happiness in the smallest of things. With an expansive innovation portfolio in body care, home fragrances, natural skin care and home wear, Rituals invites the consumer to enrich their world with wellbeing moments.  Founded in Amsterdam in 2000, Rituals has since been established as a global industry expert in over 36 countries present in vibrant cities such as London, Paris and Hong Kong with more than 1000 stores, 3090 shop-in-shops, 5 body spas and world’s first Mind Spa.  Dedicated to its Clean, Conscious and Caring approach, Rituals is a proud Certified B CorporationTM. As part of Rituals’ commitment to continuously improve its social & environmental impact, the brand is focused on 90% natural origin formulas and packaging that’s either refillable, recyclable or made of recycled material. Next to that, Rituals is an avid supporter of 3 charities. In a world of luxury brands, Rituals aims to be the forerunner in the luxury standard of bringing beauty and wellbeing together in a sustainable future. For more information, please visit www.rituals.com

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