Tetra Pak Arabia area launches portfolio of advanced automation & digital solutions at gulfood manufacturing 2025

Connecting innovative technological solutions with deep food and beverage expertise to transform food and beverage manufacturing in the Middle East region

November 5, 2025

Tetra Pak® Factory OS™, the portfolio of advanced automation and digital solutions for food and beverage producers, made its global debut today at Gulfood Manufacturing 2025 – marking a new era for smart food manufacturing in the Middle East region and globally.

Building on the significant potential in the food and beverage (F&B) industry in the Middle East as the latter is projected to grow at a compound annual growth rate (CAGR) of 6.5% from 2025 to 2031, Tetra Pak Arabia Area selected Dubai as the launchpad to spotlight the global launch of Tetra Pak® Factory OS™, unveiling the newest digital backbone of modern F&B manufacturing set to transform traditional plants into smart, future-ready factories.

Food and beverage producers in the Middle East face mounting pressures from a variety of streams including rising energy costs, water scarcity, cyber threats, a talent gap, legacy equipment and supply chain disruptions. Tetra Pak® Factory OS™ responds directly to these challenges by connecting equipment and systems across factories, turning fragmented data into contextualized, real-time insights that can improve operational efficiency, enable data powered decision making and accelerate adoption of new generation factories.

Today, food producers in the Middle East can start small with Tetra Pak® Factory OS™, scale up and tailor solutions to their business needs and as their factories grow. Built on advanced technologies, from edge computing and cloud integration to robust cybersecurity, the portfolio brings together a range of advanced technologies in a single interoperable ecosystem that provides predictive insights in real time.

The advanced level of modularity, flexibility and scalability available in Tetra Pak® Factory OS™ enables food producers to monitor factory performance in real time while simultaneously provide predictive insights. With access to this type of data, Tetra Pak® Factory OS™ offers solutions that can improve energy and water efficiency, reduce costs, alleviate bottle necks and overstaffing at the factory floors while enabling traceability of products – enabling smarter operations decisions, safeguarding product quality and paving the way for seamless AI adoption.

Konstantin Kolesnik, Managing Director, Tetra Pak Arabia Area, said: “In today’s regional food and beverage landscape where up to 85% of food products are imported, producers face a complex mix of operational and strategic challenges that hinder their potential to expand operations. Innovation in automation and AI in the food and beverage industry can be a catalyst to reduce import dependency, enhance food security, and unlock further economic value in the region. Turning the smart factory vision into reality requires proven technological solutions – combined with food and beverage expertise to bridge the gap between operational realities and digital possibilities. Here is where Tetra Pak® Factory OS™ will play a central role in accelerating smart factory adoption and support F&B producers ultimately realize further business growth and strong contribution to local and regional economies.”

Leading food producers in the Middle East—such as Al Rabie, National Food Products Company (NFPC) and National Dairy (Hayatna)—are already leveraging Tetra Pak’s automation and digital solutions to modernize their operations and lay the groundwork for next-generation factories. Their progress demonstrates how embracing digital transformation can drive efficiency, sustainability, and strategic growth across the region.

Tetra Pak® Factory OS™ is available globally and is being showcased at the Tetra Pak booth during Gulfood Manufacturing 2025. Visit the Tetra Pak at Booth [A2-42, Hall 2] to explore the portfolio.

For more information, visit www.tetrapak.com/solutions/automation.

More information about Tetra Pak Arabia Area is available at www.tetrapak.com