XP MUSIC FUTURES ’25 DAY 1 IGNITES THE FUTURE OF MENA’S MUSIC INDUSTRY WITH A POWERHOUSE START, CELEBRATING 5 YEARS OF XP

Riyadh, December 4, 2025 – XP Music Futures 2025, organized by MDLBEAST Foundation,
opened its fifth edition, celebrating 5 years of XP Music Futures, with a dynamic launch day
that brought together global industry leaders, regional talent, and emerging creatives for a full
programme of talks, workshops, and evening showcases. The conference, now firmly established
as a cornerstone for music development in the Middle East, began its three-day run with a clear
focus on accelerating the future of the region’s creative economy.
The day kicked off with an inspiring opening ceremony featuring keynote remarks by General
Manager of MDLBEAST Foundation, Nada Alhelabi, MDLBEAST’s Chief Creative Officer,
Ahmad Alammary “Baloo”, and Chief Operating Officer, Talal Albahiti, marking five years of
XP’s growth and impact. The celebration set the stage with powerful reflections and visionary
talks.
“Celebrating the fifth year of XP Music Futures is both a big milestone and proof of how far this
ecosystem has come. You can feel the momentum in our artists, in our audiences, in our
partners, and in the energy we’ll experience over the next three days,” Nada shared as she
highlighted XP’s mission and the vibrant community driving it forward.”