Health & Beauty preps you for the upcoming event season with #GlowWith6th event

Riyadh, 29th November 2022

Apart from good weather, December brings prime opportunities to go out, attend gatherings,

and get dressed up for occasions and is here to help you look your best. The

leading fashion & lifestyle e-commerce player held a #GlowWith6th event to showcase its most

popular makeup & abaya brands on November 29th, 2022. The event was held at the

Madareem Crown Hotel where eminent MUAs, lifestyle & beauty influencers, models, TV

presenters, and media personnel were among the attendees.

The event was hosted by the presence of the public figures – social media influencers Romaisaa

and Layan Abdullah and the Bahraini actress Shelaa Sabt, along with many other lifestyle and

beauty social media influencers, bloggers, fashionistas and gave a glimpse of’s

beauty portfolio in association with Flormar, Bourjois Paris, Rimmel London, Max Factor,

Revolution and Makeover 22. The brands displayed their latest products, along with the latest

makeup trends to help you get ready for the upcoming events season.

Makeup shows and an innovative makeup competition featuring 7 eminent MAUs gave

attendees a view of makeup looks for all occasions and the newest tips & techniques everyone

is trying. A total of 3 rounds were held in the competition, where each MAU could create their

own looks and versions for each challenge. To help complete the look, prominent abaya brands

Ikksa and put on a runway show on how to style their modest wear with the latest

abaya trends.

About is an omnichannel fashion & lifestyle destination that offers 1200+ high-street

fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can

shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from

international brands such as Tommy Hilfiger, Calvin Klein, Hugo Boss, Marks & Spencers, Dune

London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, L’Oreal

Paris and, Inglot amongst many more. recently opened GCC’s first phygital store

at Dubai Hills Mall; an innovative tech-led space which combines the best of both online &

offline shopping with online browsing & smart fitting rooms. To complete the omnichannel

experience, offers shoppers 100-day free returns, Club Apparel rewards & an

option to Click & Collect.

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of

the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to

thousands of eager shoppers through its 2,010 retail stores and 78 brands on all platforms while

employing over 18,500+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to

market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear

strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and


Apparel Group has created an omni-channel experience, operating brands originating from the

USA, Canada, Europe, Australia and Asia. The brands include leading names in fashion,

footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West,

Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and

Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength

since its inception in the last two decades.

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