Not Every Fragrance Begins in a Boutique: Oud of London Makes Its Debut Onboard Emirates
For decades, the world’s most coveted fragrances have made their debut behind the counters of flagship boutiques and prestigious department stores. Maison Origine Paris, however, has chosen a different route.
The independent French fragrance house has announced that its newest creation, Oud of London, will make its global debut exclusively onboard Emirates, ahead of its arrival in luxury boutiques worldwide. For a limited time, the airline will be the first and only place where travellers can discover and purchase the fragrance, placing the journey itself at the heart of its launch.
Founded on the belief that fragrance has the unique ability to preserve memory, Maison Origine Paris creates olfactory souvenirs designed to capture the emotions and atmosphere of a destination long after the journey has ended. With Oud of London, the maison turns its attention to the quieter, more intimate moments that define the British capital.
Rather than interpreting London through its famous landmarks, Oud of London draws inspiration from the experiences that often linger longest in memory: quiet walks through Mayfair after the rain, hidden cafés discovered by chance, and the understated elegance woven through the city’s historic streets.
The composition opens with the richness of oud, saffron, incense and raspberry, unfolding into a heart of amyris, benzoin resinoid, cypriol and leather. A warm base of sandalwood, amber, patchouli and musk lingers on the skin, with each note selected to evoke London’s rich heritage, understated sophistication and enduring character.
A Fragrance House Born from a Love Story
Maison Origine Paris itself was born from a deeply personal moment. While sitting with the woman he loved on the balcony of the iconic Hôtel Plaza Athénée in Paris, the maison’s founder found himself asking a simple question: “What more can I give her?”
Flowers had already been given. Jewellery, journeys and memories had been shared. Yet he realised that, with time, even the most treasured memories can begin to fade — unless there is a way to capture them.
From that idea, Maison Origine Paris was born: not simply as a fragrance house, but as a maison dedicated to transforming destinations, emotions and memories into scents that can be revisited long after the original moment has passed.
Oud of London continues that philosophy while taking an unconventional approach to the traditional luxury fragrance launch. By debuting exclusively onboard Emirates before reaching carefully selected luxury retailers worldwide, the fragrance makes the journey itself the first destination where it can be experienced.
More than a fragrance inspired by London, Oud of London is an invitation to revisit the city through scent, transforming fleeting moments into memories that can be experienced time and again.
Availability
Oud of London – Gold Edition (100ml Extrait de Parfum) will launch exclusively onboard Emirates, making the airline the first and only place in the world where travellers can discover and purchase the fragrance ahead of its international retail debut.
Following its exclusive Emirates launch, Oud of London will also become available to Scentitude VIP customers, before rolling out to a curated selection of luxury retailers internationally.
The Olfactory Signature
Top Notes: Oud, Saffron, Incense and Raspberry
Heart Notes: Amyris, Benzoin Resinoid, Cypriol and Leather
Base Notes: Sandalwood, Amber, Patchouli and Musk
Base Notes: Sandalwood, Amber, Patchouli and Musk
