KYLIAN MBAPPÉ JOINS TEAM OAKLEY IN SHARED PURSUIT OF INSPIRING THE NEXT GENERATION
OAKLEY PARTNERS WITH GLOBAL FOOTBALL STAR SPOTLIGHTING HIS PERSONALITY OFF THE PITCH IN NEW “BE WHO YOU ARE” CAMPAIGN CHAPTER
Thursday, January 13, 2022 — Today, Oakley® announces a new, multi-year partnership with French footballer and Paris Saint-Germain forward Kylian Mbappé. At just 23 years old, Mbappé is already considered to be a generational talent, but Oakley has partnered with him not because of what he has accomplished on the pitch, but because of the person he is off it. The brand’s new “Be Who You Are” campaign film chronicles Mbappé’s journey and highlights his individual attitude and spirit.
Mbappé has shown that hard work and persistence can accomplish any dream. It wasn’t just a gift that got him to the top of his game – it was grit. Behind the trophies and the triumphs is a young man who has worked relentlessly to reach the top of the global soccer world. Praise has been continually heaped on him, and rightfully so. Despite these achievements, Mbappé has remained humble and never forgot his origins – a message he is keen to share with others in the hope of inspiring them on their own personal journey. That is the basis for the “Be Who You Are” campaign, a short film that tells the story of a boy born in the suburbs of Paris with a dream to lead his country back to the grandest stage with a World Cup victory.
“Everyone knows what I’m all about when it comes to football – now, I’m excited to partner with a brand that wants to share my story off the pitch, and support what I want to do to help inspire global youth,” said Kylian Mbappé. “I relate to the Oakley attitude in many ways – the disruptive, innovative spirit and the drive to create positive change. The “Be Who You Are” message resonated very strongly with me and I want to help instill that belief in staying true to yourself and that self confidence in others. And of course, the eyewear is pretty cool – you really feel like a superhero when you put on Kato!”
“We live in a world that constantly invites us to see athletes as untouchable idols,” said Caio Amato, Oakley Global Marketing Director. “However, at Oakley we believe that athletes aren’t measured only by the strength of their body, speed, or accuracy, but by the strength of their heart, kindness, and empathy. And that is what Kylian represents to us: a great human being that understands his role beyond sport – to lead and inspire future generations to believe in themselves and be who they are.”
Off the field, Mbappé will support Oakley’s iconic lifestyle eyewear collection. This includes Kato, the ground-breaking eyewear which revolutionized the industry upon its introduction in 2021. Mbappé will bring his irresistible energy and personality to the brand, supporting product releases for years to come.
To launch the partnership, the full Oakley & Kylian Mbappé announcement “Be Who You Are” campaign video will be released on January 13th at 6:00 pm CEST on @Oakley Instagram.
For more information on Oakley, please visit: Oakley.com.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 800 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
