Empowering the Future: GROHE’s GIVE Program Launches in Saudi Arabia, the First in the GCC
- The GIVE Program offers professional training and guidance in plumbing and sanitary work for young students.
- The GIVE Program aims to strengthen the skills of sanitary installers.
- Currently, the GIVE program collaborates with over 68 training schools in the EMENA region to offer a state-of-the-art framework for training.
Riyadh, 25 September 2023 – The GROHE brand, part of LIXIL, a global leader in complete bathroom solutions and kitchen fittings, has announced the launch of the GROHE Installer Vocational Training and Education (GIVE) Program in collaboration with the Engineering Science Institute for Training (ESI) in Riyadh in the Kingdom of Saudi Arabia. This also marks the launch of GROHE’s first GIVE Program in the Kingdom.
Installers and plumbers play a vital role in helping make homes and infrastructure more sustainable and future oriented. However, the sanitary industry has been struggling to attract young talent to the sector. GROHE is working to develop an agenda for the future that positions them at the cutting edge of environmental and sustainability issues; including areas such as water conservation, digitalization, and developing more sustainable sanitary infrastructure.
GROHE developed the GIVE Program to address the shortage of skilled professionals in the sanitation sector and offer young people a strong foundation for a successful start to their careers. Currently, the GIVE Program collaborates with over 68 training schools in the EMENA (Europe, Middle East and North Africa) region to offer a state-of-the-art framework for training. More than 3,000 students aged between 18 and 25 in Morocco, Pakistan, Nigeria, Ghana, and European markets benefit from the GIVE Program.
The GIVE Program training sessions are led by experienced technical trainers. Students get to practise in a live working environment, and at the end of the training, they receive an internationally recognised certificate.
Fawzi Dernaika, Leader GROHE KSA, LIXIL EMENA, said: “As a leader in the sanitary industry, our main objective is to help young students develop the skills required to excel in plumbing-related professions. Through the GIVE Program, students can share in our knowledge and expertise gained over 80 years which helps to change and improve people’s lives. We believe the GIVE Program will be highly beneficial for young Saudis, paving the way for a rewarding career, and contributing to the national economy.”
On completion of the GIVE Program, students will receive a recognized international certificate and assistance with job placements or even a work experience program at one of GROHE’s industry partners. The GIVE Program aims to reach up to 5,000 students per year through training and career assistance initiatives and it allows thousands of students across EMENA to build a solid foundation for their careers.
The GROHE brand, by choosing to open its first GIVE Program in the Kingdom of Saudi Arabia positions itself as an alternative option for young people outside the classic education system who strive for a promising career and a bright future. This initiative also aligns with the first pillar of LIXIL’s sustainability strategy – Global Sanitation & Hygiene – which aims to improve the livelihood of 100 million people through sanitation and hygiene initiatives by 2025.
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About GROHE
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability. Portfolio highlights such as the GROHE Eurosmart line or the GROHE thermostat series as well as groundbreaking innovations such as the GROHE Blue water system are the perfect embodiment of these values. Focused on customer needs, GROHE creates life-enhancing and sustainable product solutions that offer added value for consumers. To make everyday work easier for its professional partners, the brand also offers a comprehensive range of services, including the GROHE + loyalty program and GIVE – a training program for the next generation of installers.
With water at the core of its business, GROHE contributes to LIXIL’s corporate responsibility strategy with a resource-saving value chain: from CO2-neutral* production, water- and energy-saving product technologies, the removal of unnecessary plastic in the product packaging, all the way to the launch of Cradle to Cradle Certified® products. With the hybrid communication ecosystem GROHE X, the brand provides further impulses for the industry. Whether digitally on the brand experience hub, physically or hybrid in the GROHE X Brand & Communication Experience Center in Hemer, Germany or on the road with the GROHE X Motion Trucks, the brand connects people to enhance LIXIL’s purpose to “make better homes a reality for everyone, everywhere”.
*includes CO2 compensation projects, more on green.grohe.com
About LIXIL
LIXIL (TSE Code 5938) makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. Approximately 55,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com
PRESS CONTACT
Gita Ghaemmaghami, Leader Communications and CR MENA, LIXIL EMENA
Mobile: +971554376534
Iman Dawod, Communications Manager, BPG Group Dubai
Mobile: +971508175305
