Natuzzi Italia Celebrates Italian Craftsmanship at “Made in Italy Week” in the UAE

Italian design doesn’t just furnish homes — it tells stories of heritage, innovation, and soul. As a proud sponsor of “Made in Italy Week”, held across Abu Dhabi, Dubai, and Sharjah from April 14–17, Natuzzi Italia brought its timeless vision of Mediterranean style and craftsmanship to the forefront of a cultural journey celebrating Italian excellence.

Part of the broader initiative “A Journey through Made in Italy”, promoted by Italiacamp alongside the Embassy of Italy in the UAE, the Consulate General of Italy in Dubai, and the Italian Cultural Institute in Abu Dhabi, the event united business, art, and design under a common narrative — one that positions Italy not only as a manufacturer of luxury, but as a global standard of creativity and innovation.

A Showcase of Heritage and Harmony

Natuzzi Italia’s presence highlighted the brand’s deep-rooted philosophy: to design products that embody the harmony of beauty, functionality, and sustainability. From iconic sofas to sculptural accent pieces, Natuzzi demonstrated how “Made in Italy” translates into living experiences, not just décor.

“Participating in this initiative was more than a showcase — it was a statement of our identity as storytellers of Italian culture,” said Gayatri Dongre, Chief Operating Officer at Western Furniture. “We’re proud to represent not only the craftsmanship of Italy, but the lifestyle it inspires.”

A Week of Celebrations and Synergies

Across Abu Dhabi, Sharjah, and Dubai, “A Journey through Made in Italy” culminated in a week of significant events. Celebrations on April 15th at the Italian Ambassador’s residence in Abu Dhabi focused on Italian identity. April 16th saw discussions on innovation at Sharjah’s Research Park and a luxury showcase in Dubai featuring prominent Italian brands.

In Dubai, the Lamborghini Showroom served as the venue for an event dedicated to Italian luxury — an opportunity to explore the dynamics of the Emirati market alongside some of the most prominent brands in the sector, including Dolce & Gabbana and Bulgari Resort and Residences.

The week concluded on April 17th at the Dubai Hub with the launch of “Success Stories,” fostering connections among Italian and UAE leaders in culture, business, and innovation.

Beyond Design: A Cultural Conversation

During the event, from April 15th to 20th, the Consulate General in Dubai  promote the Italian Lounge at Art Dubai, the largest contemporary art fair in the Middle East. The lounge showcased works by Italian artists and galleries, echoing the interplay of design, creativity, and technology — core values Natuzzi shares deeply.