February 2025
Think Fashion and Miral Destinations, a subsidiary of Miral and the trusted one-stop trade and promotional partner for Saadiyat Island Abu Dhabi, are partnering to host the Abu Dhabi Modest Fashion Week 2025 (ADMFW25) on Saadiyat Island Abu Dhabi from April 14 to 16, 2025. Marking the 10th global edition of this renowned event, ADMFW25 will celebrate modest fashion’s influence worldwide, bringing together top designers, influencers, media, and industry leaders under the theme: Celebrate Modesty, Celebrate Diversity, Celebrate Yourself
More than just a fashion event, Abu Dhabi Modest Fashion Week is a global platform that celebrates diversity, inclusiveness, and cultural expression through style. With participation from over 30 countries across five continents, this year’s edition promises an extraordinary experience that fosters creativity, business opportunities, and international collaboration. The event will not only showcase groundbreaking designs, but will also create a meaningful space for discussion, exchange, and inspiration within the global fashion industry
Hosting the Abu Dhabi Modest Fashion Week 2025, Saadiyat Island Abu Dhabi will provide a unique setting, combining exceptional venues, luxury resorts and a backdrop of natural beauty. Home to renowned cultural institutions such as The Louvre Abu Dhabi and Manarat Al Saadiyat, the island continues to attract global events that celebrate art, culture, design and innovation. Its world-class hospitality and beachfront setting make it the perfect destination for an event that highlights both tradition and contemporary fashion
Liam Findlay, CEO of Miral Destinations, commented saying: “At Miral Destinations, we are constantly looking for the right partnerships that will add a new dimension to our diverse events calendar. Hosting the 10th edition of the Modest Fashion Week on Saadiyat Island Abu Dhabi, a globally recongised event in the fashion industry, is a significant milestone within its remarkable journey. We are confident that this event will create unparalleled experiences that celebrate diversity and creativity across the retail, culture and arts industries. And that Saadiyat Island Abu Dhabi, with its pristine beaches and iconic cultural landmarks, will provide an exceptional platform to showcase the elegance of modest fashion
ADMFW25 marks a decade of Modest Fashion Weeks (MFW), an international movement that has shaped the industry with previous editions in Istanbul, Dubai, London, Riyadh, Amsterdam, and Jakarta. This celebratory edition will feature over 30 fashion shows, trendsetting brand showcases, high-profile networking events, and thought-provoking discussions, creating an unparalleled experience for attendees. Hosting 30 renowned designers, over 100 global influencers, 50+ media representatives, and more than
1,500 fashion enthusiasts, ADMFW25 will continue to elevate modest fashion on the world stage while fostering opportunities for emerging and established brands alike
“Modesty is not just a style, it is a statement. Modest Fashion Week is more than a runway; it is a global movement,” said Ozlem Sahin Ertas, CEO of Modest Fashion Weeks by Think Fashion. “This 10th global edition in Abu Dhabi is a true testament to the impact of modest fashion worldwide. We are honored to collaborate with Miral Destinations to bring this extraordinary event to life on Saadiyat Island Abu Dhabi, a place that embodies the perfect blend of culture, luxury, and innovation. We extend our heartfelt gratitude to our community and partners for their continued trust and support in making this a truly historic celebration.”
A star-studded lineup of modest fashion icons, influencers, and global trendsetters will grace the event, including industry pioneers such as Halima Aden, Mariah Idrissi, Rawdah Mohamed, and over 100 global figures who have significantly shaped the modest fashion movement. These key figures will take part in runway presentations, exclusive discussions, and immersive experiences that celebrate the diversity and power of modest fashion
Set against the stunning backdrop of Saadiyat Island, one of Abu Dhabi’s most prestigious cultural and lifestyle destinations, ADMFW25 promises an unforgettable experience that extends beyond fashion. With its world-class resorts, pristine beaches, and architectural wonders, Saadiyat Island Abu Dhabi offers the perfect setting for a fashion celebration that blends elegance, tradition, and modernity
With brands from over 10 countries participating, Abu Dhabi Modest Fashion Week 2025 continues to strengthen the modest fashion industry, bridging cultures and opening doors for designers, retailers, and fashion enthusiasts worldwide. As a defining moment in the global modest fashion movement, this is an event not to be missed
