Samaco Unveils Flagship Volkswagen Brand Center in Riyadh

  • 2,000 square meter Brand Center becomes the largest dedicated Volkswagen showroom in the Kingdom of Saudi Arabia offering world-class sales and servicing

Riyadh, Kingdom of Saudi Arabia – June 6, 2023 – Samaco, the exclusive dealer for Volkswagen in Saudi Arabia, has proudly inaugurated the Kingdom’s largest Volkswagen showroom and Brand Center in Riyadh on June 6, 2023.

The new purpose-built showroom comes at a time when demand amongst motorists in the kingdom is at an all-time-high, Volkswagen in the Kingdom witness record sales in Q1 2023 with March sales being the highest month of sales in the history of Volkswagen in the country. Spanning two floors and hosting new and used Volkswagen cars, the new showroom is the largest Volkswagen facility in the Kingdom setting new standards in automotive excellence and service.

Benoit Tiers, CEO of Volkswagen Group Middle East added, “Saudi Arabia plays a crucial role in both the growth strategy and success of Volkswagen Middle East. Our recent sales success proves the customer demand for Volkswagen in the Kingdom and is driving our expansion plans together with our valued dealer partner of over 35 years, Samaco. The new Riyadh Brand Center is a true milestone for Volkswagen. and shows our commitment with Samaco to continue to deliver high-tech and world-class customer experiences in the Kingdom.”

Mohammed Wajih Sharbatly Group CEO of Alnahla commented, “The new showroom will elevate the service level provided to our esteemed customers, in harmony with the significant economic growth the Kingdom is currently experiencing under the ambitious framework of Vision 2030. This expansion has further contributed to increased sales over the past two years, enabling us to further develop Volkswagen within the Kingdom of Saudi Arabia.”

Strategically located in iMall on the North Ring Road, the new Volkswagen showroom in Riyadh comprises two spacious floors. The first floor is dedicated to showcasing new cars, featuring an impressive display of 23 models including the Volkswagen Teramont, Tiguan, T-Roc and Golf. The second floor is specifically designed around certified used cars. The showroom boasts a contemporary and modern aesthetic, aligning seamlessly with the evolution of the Volkswagen brand.

Samaco remains committed to its journey of expansion, investing in facilities that contribute to both the Volkswagen and Samaco growth strategy. The opening of the new world-class showroom is part of Samaco’s ongoing expansion plans, following the successful openings in Makkah Al-Mukarramah, Al-Madinah Al-Munawwarah, and Al-Khobar in the Eastern Province. 

About Volkswagen Middle East:

Volkswagen Middle East is the Volkswagen Passenger Cars brand representation across 8 countries in the region. Across the Middle East Volkswagen’s product lineup includes the Tiguan, Golf GTI & R, T-Roc and Touareg as well as the regions best-selling Volkswagen, the 7-seater SUV, the Teramont. Volkswagen Passenger Cars is present in more than 140 markets worldwide and produces vehicles at 29 locations in twelve countries. In 2022, Volkswagen globally delivered around 4.6 million vehicles. Around 170,000 people currently work at Volkswagen worldwide. With its ACCELERATE strategy, Volkswagen is consistently advancing its further development into the most desirable brand for sustainable mobility.

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