Health & BeautyLifestyle

Serta Returns to Dubai Summer Surprises with Great Savings

Dubai, UAE

And happily announces the launch of the Serta New York Collection during DSS

40% off on all Beds, Mattresses & Accessories + FREE Premium Pillows on purchase of Mattress

Serta, the maker of the world’s best mattresses and industry leader in technologically advanced sleep solutions, has announced its return to great savings in Dubai Summer Surprises (DSS). Running for 10 weeks, from 1 July until 3 September 2022, Serta will be offering a FLAT 40% off on all Beds, Mattresses & Accessories, in addition to FREE Premium Pillows on the purchase of every Mattress.

DSS shoppers are encouraged to take this opportunity and buy the mattress, bed, pillow, and bedding accessories of their dreams. Along with the great deals during DSS, shoppers can also make the most of Eid Al Adha and earn a healthy and durable sleeping lifestyle at the same time.

Serta New York Collection:

On this DSS, Serta also announced the launch of the Serta New York Collection. The new collection is named New York after the Brand’s country of origin, The United States of America. The look, feel, and upholstery fabric of all mattress grades in this collection translates a high-end American lifestyle that everybody is looking for to enjoy a luxuriously comfortable sleep. Ranging from various feel factors from medium-soft to firm, the Serta New York Collection has 4 grades as follows:

1) Serta New York Standard Mattress






2) Serta New York Box Top Mattress






3) Serta New York Pillow Top Mattress






4) Serta New York Euro Top Mattress






For more information about the Serta New York Collection, please visit:

Above that, holders of loyalty program cards Faza, Esad (Dubai police), Abshar, and Waffer will also benefit from an additional 5% discount across all stores in the UAE during DSS.

Mr. Sudarshan Rai, marketing manager – Middle East, Dubai Furniture Manufacturing Co., LLC said, “Serta stays true to its commitment to offering unparalleled shopping experiences to its customers. Our goal is to make people happy while they enjoy a healthy and luxurious lifestyle with great savings.”

Serta’s terms & conditions during DSS:

– 1 nos. MGF pillow complementary with mattress size below 150×200 cm

– 2 nos. MGF pillows complementary with mattress size of 150×200 cm or above.

– This offer is available only In-store.

Serta’s focus on quality standards has ensured that it maintains the industry’s lowest return rate. Over the past decade, Serta Mattress has been the fastest-growing mattress manufacturer. It is America’s No.1 Mattress brand and the world’s largest manufacturer. Serta Mattress is one of the best-selling premium mattresses in Dubai, UAE with 90+ years of expertise in the mattress industry.

Serta’s flagship store in Dubai Mall features an exclusive product range including mattresses, pillows, mattress toppers, mattress protectors and mattress duvets. Customers can also visit Serta Mattress stores on Sheikh Zayed road, Al Seef Village Mall and Serta Mattress Store, Airport Road in Abu Dhabi.

Visit the Serta showrooms and find a Serta bed to match your specific requirements. For more information please call +971529041968 or +971 4 8853929 or email

About Dubai Furniture Manufacturing Company LLC (DFMC):

Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain & Oman. DFMC has recently ventured into India and also set up a full-fledged manufacturing facility near Pune, India.

Established in 1993, DFMC was set up to manufacture and market “King Koil” branded products under license from King Koil, USA. Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East. Later, DFMC acquired the license to manufacture and market “Serta” branded products from Serta Inc., USA, and the world’s largest mattress brand. Serta and King Koil branded products are manufactured in a state-of-the-art production facility in Dubai.

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