The new pop-up activation has launched for a limited time only, offering customers a unique experience in honor of Bombshell Eau De Parfum’s milestone anniversary.
Riyadh, Saudi Arabia, 24th April 2025 – Victoria’s Secret, the leading specialty retailer of intimate apparel and beauty products including modern, fashion-inspired collections, fine fragrances, body care and loungewear has launched a pop-up activation in celebration of Bombshell Eau De Parfum’s 15th anniversary in Riyadh, Saudi Arabia.
The pop-up activation will be open for two weeks, beginning Thursday, April 24th through Saturday May 10th, and will take place in the city’s popular shopping destination, Riyadh Park Mall, for all customers to enjoy. The limited-time only activation will feature a giant Bombshell bottle adorned with cascading peonies, inspired by the fragrance’s luxurious and iconic essence.
As part of the activation’s specialized offerings, shoppers will be invited to take part in the Florist’s Bombshell Quiz, a playful scent-matching experience that reveals their perfect Bombshell profile. Each guest will receive a handcrafted peony, complete with a fragrance card that tells their personal scent story. The journey continues with the chance to leave a heartfelt message in the activation’s Peony Garden, providing the chance to win exclusive giveaways.
Confident and bold, the iconic Bombshell fragrance features a sparkling radiance of Brazilian purple passion fruit, while the heart of this scent blossoms with Bombshell’s distinctive floral essence, featuring the pristine Shangri-La peony. Infused with vanilla orchid from Madagascar, a creamy sweetness envelops the senses. Yet, it’s the Italian sun-drenched pine that lends the fragrance’s iconic olfactory twist.
About Victoria’s Secret
Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, apparel, casual sleepwear, swim, lounge and sport as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our more than 30,000 associates across a global footprint of more than 1,380 retail stores in nearly 70 countries.
Find out more at victoriassecret.com.sa, or on our social pages:
Instagram: https://www.instagram.com/victoriassecretmena/?hl=en
Facebook: https://www.facebook.com/victoriassecretME
For more information please contact:
rana.al.bechara@finnpartners.com or thomas.morris@finnpartners.com
