Hisense Unveils Cutting-Edge AI Solution at Big 5 Construct Saudi 2025
Riyadh, Saudi Arabia – 17 February 2025 – Hisense, a global leader in consumer electronics and home appliances, is participating in the Big 5 Construct Saudi 2025 exhibition at the Riyadh Front Exhibition & Conference Center.
The event spans 4 days, with Hisense showcasing its latest products from 15 to 18 February. Renowned for blending advanced technology with smart home innovations, Hisense displays a diverse portfolio catering to both residential and commercial needs. Attendees can explore the company’s state-of-the-art air conditioning systems, home entertainment devices, and smart appliances, including the groundbreaking 100ULED UX TV, alongside a range of smart home solutions designed to redefine modern living.
Hisense at Big 5: Innovative Products Elevating Smart Living
Hisense features a diverse portfolio of products that blend advanced technology with smart home integration. Among the highlights is the Hisense 100ULED UX TV, a marvel of engineering that delivers unparalleled picture quality, vibrant colors, and deep contrasts. This state-of-the-art TV is designed to provide an immersive viewing experience, making it a centerpiece of Hisense’s display.
In addition to the 100ULED UX TV, Hisense showcase its collaboration with Real Madrid, one of the world’s most iconic football clubs. Among the key products on display is the Hisense AC Real Madrid Special Edition, a state-of-the-art air condition designed for maximum comfort and energy efficiency. This smart AC unit features an intelligent AI-powered system that adapts to temperature and humidity levels, ensuring optimal air quality and performance. When pressure peaks, Real Madrid thrives, and the Hisense Inverter Expert AC keeps you cool—especially during those intense Champions League matches. It’s a perfect blend of cutting-edge technology and sports enthusiasm, bringing fans closer to the action by keeping their homes as cool as the champions.
Another standout at the event is the Hisense C2 Real Madrid Special Edition, a projector that brings the Real Madrid experience into any living room. With its smart features and crystal-clear 4K resolution, this projector delivers immersive viewing, whether you’re watching a thrilling match or your favourite movie. The projector’s AI-enhanced visuals optimize contrast and clarity, creating a cinematic experience right at home, which can adapt any size from 65” to 300”.
Also making its debut at the exhibition is the Hisense 7S Washing Machine, the epitome of smart laundry care. Equipped with AI Super Wash and Connect Life features, this washer ensures optimal performance, offering intuitive controls and customization for every laundry load. With a focus on efficiency and care, the 7S machine is the smart way to handle laundry.
AI: The Driving Force Behind Hisense’s Innovations
At the heart of Hisense’s cutting-edge devices is its powerful AI system. Through the integration of advanced algorithms and machine learning, Hisense products have evolved to become smarter, more intuitive, and highly efficient. The AI-powered devices adapt to user habits and environmental changes, delivering optimal performance with minimal effort. Whether it’s the AI-enhanced visual experience on a Hisense TV, the smart settings on an air conditioner, or the personalized laundry care provided by the 7S washing machine, AI is revolutionizing the way users interact with their devices. This intelligence ensures that Hisense products not only meet but exceed the expectations of modern, tech-savvy consumers.
Hisense and FIFA Club World Cup 2025™: A Strategic Partnership
As part of its commitment to sports and global innovation, Hisense is proud to announce its role as the first Official Partner of the inaugural FIFA Club World Cup 2025™, building on its seven-year relationship with FIFA. Unveiled at an event in Shanghai with FIFA President Gianni Infantino and Hisense Group Chairman Jia Shaoqian, this partnership highlights Hisense’s commitment to sports marketing and technological innovation.
The tournament, featuring 32 of the world’s top clubs, will showcase Hisense’s cutting-edge AI TVs for an enhanced viewing experience, with branding visible in the VAR room and pitch-side screens.
In August 2024, Hisense also became an official sponsor of Real Madrid, launching special edition products like the 100-inch Real Madrid TV. Together, these initiatives reinforce Hisense’s global sports marketing strategy and passion for bringing fans closer to the game.
“We are thrilled to showcase our latest innovations, including the 100Uled X TV, at the Big 5 Construct Saudi exhibition. Our partnership with Real Madrid and the FIFA Club World Cup 2025™ reflects our dedication to enhancing lives through cutting-edge technology. We look forward to engaging with fans and industry professionals, demonstrating how Hisense is shaping the future of smart living.” said Leo Hu, General Manager of Hisense Saudi Arabia. “We look forward to seeing how these collaborations will inspire and engage fans around the world, both on and off the pitch.”
Visit the Hisense booth 1D19 at the Big 5 Construct Saudi exhibition from 15 – 18 February 2025.
About Hisense
Hisense is a leading global brand in home appliances and consumer electronics, operating in over 160 countries. Recognized as the No. 1 brand in 100’’+ TVs and No. 2 globally for total TV shipments (Omdia), Hisense specializes in multi-media goods, home appliances, and intelligent IT solutions.
To learn more, visit Hisense Saudi Arabia or connect with us on:
- Instagram: @hisense_ksa
- LinkedIn: Hisense Saudi Arabia
- Facebook: Hisense Arabia
- X: @Hisense_KSA
- TikTok: @hisense_ksa
